I’m (Kim)berly Tipton a creative content marketer & producer obsessed with narrative storytelling based in Brooklyn, New York. As a marketer, I aim to tell meaningful stories that truly impact people while providing real, measurable business value. Fortunately, my interests in life and career align and I have been blessed to begin a career in the video game industry.

Currently, I’m the Social Media Manager for Thinx, a Kimberly-Clark brand. I’m responsible for my entire department of 1, aiming to revitalize the dormant but iconic Thinx social media presence to resonate with the brand’s new position and foundations.

In 2021, I joined Electronic Arts on the Brand team as their Social Media Specialist. From there, I moved to the Integrated Communications team as a Social Media Manager for the EA Enterprise (@EA) accounts. Unfortunately I was laid off (for the first time in my career!) in March of 2024.

Before EA, I was a Social Media Strategist at Cashmere Agency in Los Angeles (by way of Atlanta, GA). During my tenure there, I worked on several social and content campaigns for the mainly Google suite of businesses including Google Play, Google Pay, and the launching of Google TV. I worked on several creative initiatives that helped to highlight women and people of color in the Creator space. I helped to launch the Facebook We The Culture Platform, the Generation Play series for Google Play, and the Change the Game initiative. Beyond my primary role there I also worked with CBS, 19 Crimes, Instagram, Jack in the Box, and Taco Bell for various activations. Finally, I consulted as a gaming expert for the culture and brand strategy team for Twitch in 2022.

From 2019–2020, I was the Social Media Manager for a local Atlanta business called Tyler New Media; where I managed the entire social and content portfolio for two distinct brands: Traffic, Sales, and Profit and Black and Married with Kids.

Before that, I started my career at AXA US (now Equitable), an international affiliate of the larger AXA group as a Social Media Specialist in Charlotte, North Carolina.