I’m (Kim)berly Tipton a creative content marketer & producer obsessed with narrative storytelling based in Brooklyn, New York. As a marketer, I aim to tell meaningful stories that truly impact people while providing real, measurable business value. Fortunately, my interests in life and career align and I have been blessed to begin a career in the video game industry.

In 2021, I joined Electronic Arts on the Brand team as their Social Media Specialist. From there, I moved to the Integrated Communications team as a Social Media Manager for the EA Enterprise (@EA) accounts.

Before EA, I was a Social Media Strategist at Cashmere Agency in Los Angeles (by way of Atlanta, GA). During my tenure there, I worked on several social and content campaigns for the mainly Google suite of businesses including Google Play, Google Pay, and the launching of Google TV. I worked on several creative initiatives that helped to highlight women and people of color in the Creator space. I helped to launch the Facebook We The Culture Platform, the Generation Play series for Google Play, and the Change the Game initiative. Beyond my primary role there I also worked with CBS, 19 Crimes, Instagram, Jack in the Box, and Taco Bell for various activations. Finally, I consulted as a gaming expert for the culture and brand strategy team for Twitch in 2022.

From 2019–2020, I was the Social Media Manager for a local Atlanta business called Tyler New Media; where I managed the entire social and content portfolio for two distinct brands: Traffic, Sales, and Profit and Black and Married with Kids.

Before that, I started my career at AXA US (now Equitable), an international affiliate of the larger AXA group as a Social Media Specialist in Charlotte, North Carolina.