ELECTRONIC ARTS

AT EA, my main area of focus was to scale the global Organic Social presence to increase brand love by developing new strategies to support topline biz goals.

In doing so, the goal was to engage and inspire new and core players to drive consideration and inspire positive sentiment for the brand.

SWAHILI WORD OF THE DAY

HOT GAME SUMMER

HOLIDAY 2022

+121% Total Social Channel Growth

20+ Franchises supported

227M Impressions

6.2M engagements

2.7% Global Engagement Rate

3 net new channels deployed (TIKTOK, DISCORD, THREADS)

@EA

@ELECTRONICARTS

@EA @ELECTRONICARTS